The Aisles That Raised Us

Foster's reached out for a 60-second film to mark its 45th anniversary, with cut-downs for social media. They sent four concepts. Koga chose the one rooted in resilience and pitched it back as a full treatment.

The idea was to show how Cayman grew up with Foster's. The film follows one customer and one staff member from childhood to later life, across three stages. It was shot at Foster's stores in East End, Countryside in Savannah, and Camana Bay.

Joshua McField was creative director, director and director of photography, and edited the film. He built a full crew for the shoot, with casting, wardrobe, makeup, grips and a 1st AC, and organized every location.